Measuring Psychological Responses To Media Messages
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Measuring Psychological Responses to Media Messages
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Opens image gallery Image not available Photos not available for this variation. Learn more - opens in new window or tab Seller information thrift. See all thrift. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them.
As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners.dikkie.com/includes/search/149.php
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These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology.
Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation.